Abbie McClure.

Graphic Designer.

About.

Design is everything, and everywhere. As simple as a train ticket or as complicated as a film poster, completely different publications yet both exist within the expansive world of Graphic Design. It was the freedom that design has to offer that enticed me to pursue it as a career. Leaving school, I didn’t feel ready to head straight to university, so I decided that pursuing a HND would be the perfect way to bridge that gap and creating a solid portfolio that I can be proud of.

 

College has provided me with so many invaluable skills. It has taught me how to process my ideas on paper and build them up into strong, solid publications. I’ve learned how to use a variety of Adobe software, and I am proficient in Photoshop, Illustrator and InDesign. College has boosted my confidence in my own abilities, and even helped me gain skills I didn’t know I had. It has been vital for my learning and development and was exactly the push I needed to progress as a designer.

 

During my time at college, I was lucky enough to obtain an internship within Cigna Global’s IPMI Marketing team. I worked on a variety of projects, both internal and external. I created content for the company Facebook page. For these posts I would research images and information relating to various healthcare topics and create relevant graphics, which adhered to the brand guidelines. I really enjoyed creating content for Social Media as I could see online how our customers reacted to my work. I would feel a real sense of accomplishment reading the comments on my posts. Working in an International business such as Cigna really opened my eyes to how design works in a corporate environment, and helped me understand how important brand guidelines are when you are designing for a company with such a recognised brand worldwide. My time with Cigna has been unforgettable and has helped me build a skillset in a real-world environment, and having the opportunity to build on the skills I picked up at college in a live office space with a full team of marketing professionals has really set me apart from other college graduates.

 

 

 

Work.

The Creative Process.

20 Typographic Panels, acrylic paint.

1 Screenprint.

2017

In Cold Blood.

Typographic book cover.

2017

Film Posters.

Typographic film posters celebrating the works of Wes Anderson.

2017

Clydeside Distillery.

Branding & Packaging for the Distillery's debut whisky, "The Glenlee".

2017

Contact.

@ abbiemcclure98@gmail.com

# 07949958272

@frozenpinedesign

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